- Published: 27 July 2010
We think CLIENT OPINION SURVEYS are essential in creating competitive advantage for the company. Nowadays you cannot only rely on a product or a price to be competitive, therefore opinion surveys have become a modern relational marketing tool and an efficient way to boost sales also during a recession.
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We think CLIENT OPINION SURVEYS are essential in creating competitive advantage for the company. Nowadays you cannot only rely on a product or a price to be competitive, therefore opinion surveys have become a modern relational marketing tool and an efficient way to boost sales also during a recession.
However, one condition has to be fulfilled: there must be a total coherence between a BRAND PROMISE and its REALIZATION.
We specialize in measuring the COHERANCE level between a BRAND PROMISE and its REALIZATION.
We have become experts in researching clients in B2B. We use unique methods based on exclusive individual interviews for our surveys.
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Below an authentic example of sales results of a company after our survey project: